Sumo - Internships.

Started my first (of many) placements overt the next few months. I was given a quick tour of the studio, then I had to more or less had to hit the ground running. Sarah Hanley (the Creative Director) took me thought the brief I would be working on over the coming week.

was asked to develop and present 3 initial design concepts that should help portray the overall experience of the concerts. There should be an instant excitement for the stylish fun of the concerts that appeal to the full demographic.

also asked to try and bring the brand to life. to refresh the image/move the branding forward into 2010

Target audience

The English Heritage Picnic Concert Series (London) has a broad appeal for people of all ages given the diverse artist program.

Tone

Stylish, Accessible, Social, Contemporary, Enjoyable, sophisticated.

Background

concerts running for 57 years.

concert goers relax and picnic in idyllic ground in summer estates.

sales exceed 110.000 tickets annually.

Here is the exiting solution created by SUMO. (the illustrations are by Michael Sutton) and the website was created in-house. check it out (I think it won an award?)

English Heritage picnic concerts.

Creative Director